Micro Healing Center's Webinar Series for Natural Medicine Business Success
BUILD THE NATURAL MEDICINE BUSINESS YOU DESERVE | PART 3
THE NAPA PLAYBOOK -
How Colorado's Natural Medicine Industry Can Rise Together
A single valley of independent growers built one of the most respected names in the world by raising a standard together. Colorado natural medicine is at that same early moment. This live session is about what we can build if we rise as one field rather than compete as scattered practices.
TUESDAY, JUNE 23 | 12:00 TO 1:00 PM (MT) Via Zoom
why this, why now
A rising market is not a zero sum game
Napa did not become Napa because one winery won. It became Napa because growers agreed on a standard, marketed the region as one name, and let a strong reputation lift every label on the shelf.
Colorado natural medicine is young, fragmented, and watched closely. The temptation is to compete for a small pool of clients. The opportunity is to grow the pool, together, through shared standards, honest positioning, and referral relationships that send clients to the right facilitator rather than the nearest one.
There is plenty of room in this market for independent, mission-driven practices to succeed. The work is making the whole field worth trusting.
What you will take away
Three moves from the Napa model
Practical, drawn from a market that has already done what Colorado is starting now.
01
Build a shared standard
How a region of independent practices can agree on a level of quality and compliance that makes the whole field easier to trust, and easier to refer into.
02
Position without undercutting
How to hold honest pricing and a clear identity so a stronger market strengthens your practice instead of starting a race to the bottom.
01
Refer, do not compete
How to build referral networks and collaborative relationships that route clients to the right fit, and bring traveling clients into Colorado as a whole.
YOUR PRESENTER
Jade Baranski
Director of Growth, Micro Healing Center
Jade is a serial entrepreneur who has built and sold multiple companies, and now leads growth at Micro Healing Center, a Colorado LGBTQ+-owned, state-licensed natural medicine healing center. In The Napa Playbook, she makes the case that Colorado natural medicine grows strongest when its practices grow together, and shows facilitators how to position for a market on the rise.
About the host
Micro Healing Center
A Colorado LGBTQ+-owned natural medicine healing center and professional incubator. We give DORA-licensed facilitators a clinical sanctuary, handler support, supervision, and a community, so no one has to practice alone.
Before you register
Questions, answered
Who is this session for?
DORA-licensed natural medicine business owners, those on the path to licensure, healing center operators, and allied professionals in Colorado natural medicine. If you are building a practice in this field, this is for you.
Is it live, and what if I cannot attend?
It is live on Tuesday, June 23, from 12:00 to 1:00 PM Mountain Time. Everyone who registers receives the replay afterward, so reserve your seat even if the timing is tight.
What will I leave with?
A clear framework for positioning your practice within a rising market, and concrete steps for shared standards, honest pricing, and referral relationships that strengthen the whole field.
Is there a cost?
This session is free to attend. Registration is required so we can send you the join link, reminders, and the replay.
How do I join on the day?
After you register, you will receive a confirmation email with the link and a calendar invite, followed by a reminder as the date approaches.
The field rises faster when we build it together
Reserve your seat for The Napa Playbook and bring your questions.